Our Proposed Online Reputation Strategy:

Online Reviews and Reputation Management:

• Increase the quantity and quality of positive reviews to build trust and credibility with potential customers.
• We will send out automated review requests at optimal times.
• Review management tools to gather and monitor online reviews from various platforms
• Be able to respond to reviews, posts, and more on social media and Google reviews from one backend
• This backend can integrate with Webflow.

Google Business Profile & Other Directories:

• Optimize your website for local searches, ensuring that your business information is accurate and consistent across online directories and platforms.
• Create and optimize Google My Business profile to improve local search visibility and attract local customers.
• Implement local schema markup to enhance search engine understanding of your business location and offerings

Webchat and Messaging:

• Included within the backend is webchat and messaging (something the site currently doesn't have). This is a way of gathering customer complaints without tying up time on the phone (or worse, have them post their complaint somewhere public facing)
• Our developer will integrate this webchat feature into Webflow and provide support on automations.
• Enable messaging capabilities to allow customers to communicate with your team through their preferred channels, such as SMS and Facebook Messenger. You will be able to respond from one backend
• Streamline communication by centralizing all messages into one convenient inbox.

Customer Feedback and Surveys:

• We can send customer satisfaction surveys once a month.
• We can attach survey answers to a clients profile.
• Create targeted surveys to measure customer satisfaction, gather insights, and make data-driven decisions to enhance your offerings and customer experience.

Link Building:

• Conduct a thorough link analysis of your website and your competitors' websites.
• We will immediately disavow toxic backlinks (Report attached)
• Develop a customized link building strategy to acquire high-quality backlinks from reputable sources.
• Engage in outreach activities, guest blogging, and content promotion to increase the number of relevant and authoritative links pointing to your website.

Project Timeline For Reputation Management:

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Our Proposed SEO Strategy:

Website Audit and Optimization:

• Direct Selling Solution has access to SEMrush and SEMflow, two critical tools in building webflow SEO
• Most SEO companies will be familiar with WordPress and Yoast SEO, but if done right on webflow SEO strategies can be much more lucrative.
• Perform a detailed website audit to identify technical issues, on-page optimization opportunities, and areas for improvement (Detailed Sample Audit Attached)
• Optimize meta tags, headings, URLs, and other on-page elements to align with targeted keywords and improve search engine visibility.
• Improve website loading speed and mobile responsiveness for a better user experience.
• Needs a Business Profile on Google

Keyword Research and Analysis:

• Reverse Engineer what top ranking sites are doing
• Conduct thorough keyword research to identify relevant keywords and phrases with high search volume and low competition.
• Incorporate targeted keywords naturally into website content, including headings, paragraphs, and image alt tags.
• Prioritize keywords based on relevance, search intent, and potential impact on your business goals.

Content Optimization:

• Optimize existing website content by incorporating targeted keywords, improving readability, and enhancing the overall user experience. Our developer knows webflow better than any other web platform making this an excellent opportunity.
• ‍‍Create a content strategy that focuses on producing high-quality, engaging, and informative content.
• This package would include 4 original pieces a month.
• Develop new, keyword-focused content to attract organic traffic and establish your website as an authoritative resource in your industry.

Link Building:

1. Conduct a thorough link analysis of your website and your competitors' websites.
2. Develop a customized link building strategy to acquire high-quality backlinks from reputable sources.
3. Engage in outreach activities, guest blogging, and content promotion to increase the number of relevant and authoritative links pointing to your website.

Monitoring, Reporting, and Analysis:‍

• Provide regular reports outlining key metrics, progress updates, and actionable insights.
• Analyze data to identify areas of improvement and make data-driven adjustments to the SEO strategy
• Weekly/Bi-Weekly calls (pending on scope of project)