What Makes a Good Testimonial?
A testimonial can be about products or the business opportunity and can be a written document or delivered personally. Therefore it is wise to teach Distributors to create different types of testimonials. The best testimonials are short and to the point. If a distributor attempts to deliver a product, an opportunity, or company testimonial all at the same time the testimonial becomes too long and loses its impact.
There are four parts to a testimonial.
- Share your name, professional or personal background, as well as where you are from.
- Share how you were introduced to the company or product.
- Share your experience with the product; state the facts and the results; what is the challenge? How is it different now?
- Finally, keep it positive with no medical or income claims. Additionally, do not discuss former companies or the results with other company’s products.
Example: I am Stephanie from Clearwater, Florida and I am a 4th grade teacher. My best friend told me about this incredible product that I just had to try. I had difficulties sleeping. For whatever reason, I could not sleep 6 hours straight which led to me being grouchy and miserable at my job. Then I started taking the product and within a few nights I was sleeping like a baby and felt more energized and refreshed in the mornings.